What should you be doing when business is slow?
So sometimes during the holiday season business can really slow down for people. Instead of sitting around and worrying about where the next dollar is coming from, why not spend your time investing yourself in your business? There are plenty of thing that you can do that will help improve your business in the long run! If you aren't able to do some of these things, that's okay, because Agent Seven CAN! Some great ideas include:
*Spruce up your website. No one wants to see the same old thing. Or maybe there is that one mis-spelling that is just grinding your gears. Fix it!
*Write a real business plan and capabilities statement. You actually need this to further your business. Perhaps it's time to get on it!
*Find free business classes or networking meetings in your area. Check out meetup.com and eventbrite.com for some great free or low cost events.
*Contact past clients to see if they will offer up reviews or testimonials about your work. These can be added to your website and are quite valuable to help get new clients.
*Redesign your logo or business card. Change can be good when it is an update to an outdated design. Or maybe there are products and services you can add.
*Organize those computer files! Things can get lost or saved in the wrong place. Just take an afternoon to straighten things up. Move as many photo files as you can as well as old work files to your external hard drive. Don't back up your files? Well now is a great time to start. Photo files can bog down a system pretty quickly, so it's best to keep those someplace other than your computer.
*Generate some "standard" emails that you can use to quickly answer or contact clients. This is a great time saver, as long as you remember to either make it generalized or replace all personalized information - as in name of client etc- BEFORE you send out.
*Volunteer!!! There are so many people out there in need, you should help some of them. You may just meet that new client or even be hired by the charity itself.
*Jazz up your LinkedIn page. Don't have that headshot that is just cropped out of a group picture, get a real headshot done. You can have a photographer drop in a background or have it done in a natural setting. Studio shots are stiff, and kind of 80's.
